French-UK rail line to launch Da Vinci express

10th January 2006, Comments 0 comments

LONDON, Jan 9 (AFP) - French-British high-speed train operator Eurostar said on Monday that it would launch a tourism campaign on the back of this year's movie adaptation of the bestselling novel 'The Da Vinci Code'.

LONDON, Jan 9 (AFP) -  French-British high-speed train operator Eurostar said on Monday that it would launch a tourism campaign on the back of this year's movie adaptation of the bestselling novel 'The Da Vinci Code'.

Revealing its status as a global partner of the blockbuster film, due for release in May, Eurostar said it would work with the tourist industry in England, France and Scotland to promote travel between Britain and France.

"Eurostar will work with VisitBritain, Visit London, VisitScotland, as well as Maison de la France, to encourage tourists to take their own Da Vinci Code trail and follow in the footsteps of the books hero Robert Langdon, played by Tom Hanks in the film," Eurostar said in a statement.

The Da Vinci Code delves into a series of high-profile murders behind a Vatican plot to conceal the true meaning of the Holy Grail. Much of the action takes place in London and Paris.

"The Da Vinci Code has had a major impact on the numbers choosing to travel with Eurostar to London and Paris and so it makes sense for us to be at the heart of the film release of 2006," said Paul Charles, director of communications at Eurostar.

"An increasing number of travellers are on The Da Vinci Code trail in the UK and France and the book is one of the most common items in our lost property office."

The film is based on the 2003 best-selling novel by Dan Brown and opens on May 19, 2006, starring Hanks and Audrey Tatou.

Copyright AFP

Subject: French news

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