French TV in talks for presence on YouTube

13th June 2007, Comments 0 comments

PARIS, June 12, 2007 (AFP) - France's public broadcaster France Televisions has begun talks with Google to share its programmes on the Internet giant's planned video-sharing website YouTube Europe, the broadcaster told AFP on Tuesday.

PARIS, June 12, 2007 (AFP) - France's public broadcaster France Televisions has begun talks with Google to share its programmes on the Internet giant's planned video-sharing website YouTube Europe, the broadcaster told AFP on Tuesday.

"We want to be present on YouTube in Europe," assistant development director Camille Pascal said, confirming that "negotiations between France Televisions and Google have started".

According to the economic daily Echos on Tuesday, American search engine Google wants to establish itself in Europe by linking up with European television channels to broadcast their programmes on its site YouTube.

France Televisions comprises the channels France 2, France 3, France 4, France 5 as well as well as a station serving France's overseas territories and departments, Reseau France Outre-Mer (RFO).

France would be a test market, as Internet users there often use Google and also watch a lot of online videos, notably via the French site Dailymotion.

According to Echos, France Televisions has already given its approval for certain programmes from France 4 to be broadcast.

"It involves launching promotional channels on YouTube, with the brand of certain programmes. These channels would consist of trailers or sneak previews of certain shows, with the approval of producers," Pascal said.

France Televisions would have a "promotional space where it could market its products or offer sneak previews and thus recover audiences," he said.

"The idea is to recover an extra audience for our programmes among 15 to 34 year olds," Pascal said.

He added that negotiations with YouTube were "not exclusive", and France Televisions was also interested in other sharing sites such as Dailymotion.

According to the Echos, several other French television channels have also been contacted by Google, which is offering to show their programmes on web pages designed in their colours.

At a later stage, the deal could see them share advertising revenue, as is already the case in the United States.

A spokeswoman for the independent Canal Plus channel told AFP that it "had discussions with all search engines and Internet sites for copyright reasons" and to avoid pirating of programmes, but did not specifically confirm Echos' reports.

TFI and M6 channels refused to comment, as did Google France.


Copyright AFP

SUbject: French news

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