French Beaujolais goes pink to woo Japanese
29 October 2007, LYON (AFP) - France's 2007 Beaujolais Nouveau wine has gone pink for its Japanese fans, with rose bottles to hit the shelves alongside the traditional red, a winegrowers' body said Wednesday.
29 October 2007
LYON (AFP) - France's 2007 Beaujolais Nouveau wine has gone pink for its Japanese fans, with rose bottles to hit the shelves alongside the traditional red, a winegrowers' body said Wednesday.
The new Beaujolais Nouveau wine hits shops and bars on November 15 in what has become an annual ritual both in France and abroad -- but it is the first time rose will be massively on offer.
"The demand for rose Beaujolais Nouveau came first for Japan, where Beaujolais is a huge success," said a spokeswoman for the Inter Beaujolais federation.
Japan is the biggest importer of Beaujolais Nouveau, with a record 11 million bottles ordered last year. Even though beer and Japanese sake remain far more popular than wine, Beaujolais Nouveau has become a seasonal fad, sold everywhere from fine restaurants to convenience stores.
"In France, rose wine is also in fashion and it's one of the rare growth areas in the market, so we decided to try out rose Beaujolais Nouveau this year," said the spokeswoman.
Made from the same grape, gamay, as its red counterpart, some 400,000 bottles of Beaujolais rose will go on sale next month -- still a drop in the ocean compared to the 50 million bottles of classic red.
Almost half of the 2006 Beaujolais Nouveau cru was sold abroad, with Japan coming first, followed by Germany with 3.2 million bottles and the United States with 2.8 million.
Subject: French news