France's new mobile phones ring out latest hits

25th August 2004, Comments 0 comments

PARIS, Aug 25 (AFP) - French groups Universal Music and Bouygues Telecom unveiled Wednesday a new range of mobile telephones aimed at young consumers keen to play music hits.

PARIS, Aug 25 (AFP) - French groups Universal Music and Bouygues Telecom unveiled Wednesday a new range of mobile telephones aimed at young consumers keen to play music hits.

The devices, which will only be available in France, will be sold under the brand Universal Mobile and will allow owners to download tracks to use as ring tones, listen to the latest singles from Universal and dive into text-message forums with some of the artists.

The groups refused to divulge the financial terms of the partnership agreement.

"In a marriage, it's indecent to talk about the dowry," the head of Universal Music, Pascal Negre, told a media conference.

The new brand is positioning itself for consumers aged 11-20, he said.

The announcement is the latest of a number of partnerships springing up in Europe to take advantage of emerging mobile telephony which permits high-speed data transmission.

While sales of music CDs are dramatically declining, especially among young buyers who have turned to Internet downloads - both legal and illegal - the market for personalised ring tones for mobiles has blossomed.

© AFP

Subject: French news

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