France may slap warning on retouched fashion photos

23rd September 2009, Comments 0 comments

French parliamentarians concerned by eating disorders and body image want a warning attached to advertisements and fashion photos that are digitally enhanced to make models more appealing.

It was reported on Tuesday that Valerie Boyer, a member of President Nicolas Sarkozy's UMP party, and some 50 other MPs, have proposed a law aimed at fighting touched up images that distort reality.

"Such images can lead people to believe in a reality that often does not exist," Boyer said in an explanatory statement.

The proposed legislation calls for photographs of people "whose body image has been digitally manipulated to be accompanied by a statement saying 'digitally enhanced to modify a person's body image'".

It also calls for fines of EUR 37,500 (USD 55,000) for non-compliance with the health warning.

The aim of the proposed legislation, Boyer said, was to improve public health and protect consumers.

The warning should apply not only to press photographs but to packaging, political campaign pictures and art photography, Boyer added.


0 Comments To This Article