France cracks down on junk mail

16th June 2004, Comments 0 comments

PARIS, June 16 (AFP) - France on Wednesday launched a campaign against the pollution caused by junk mail with the distribution of household mailbox stickers warning against unsolicited marketing letters and brochures.

PARIS, June 16 (AFP) - France on Wednesday launched a campaign against the pollution caused by junk mail with the distribution of household mailbox stickers warning against unsolicited marketing letters and brochures.

"Stop pub", the stickers proclaim, using the French word for advertisements.

"The abuse of brochures is dangerous for my planet. Please spare my mailbox," the stickers say, adding in small type: "No to unaddressed leaflets or brochures, yes to communal newsletters".

Environment Minister Serge Lepeltier, who unveiled the initiative, said postal workers and members of direct marketing and press distribution networks had to abide by the instructions on the stickers.

He said each household throws out around 40 kilogrammes (90 pounds) of junk mail each year, creating a significant recycling cost for local authorities.

If only five percent of the population adopt the stickers, 40,000 tonnes of paper may be saved, he said.

A union covering workers who distribute junk mail, the CFDT, said it viewed the measures as "anti-social" and a threat to the livelihood of the 50,000 people who stuff the unsolicited publications in letter boxes.

© AFP

Subject: French news

 

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