France: European headquarters for the blog

23rd November 2006, Comments 0 comments

PARIS, Nov 22, 2006 (AFP) - France has nearly one million bloggers, making it the most active European country in terms of the Internet personal websites, a new study published by the US firm Forrester Research showed Wednesday.

PARIS, Nov 22, 2006 (AFP) - France has nearly one million bloggers, making it the most active European country in terms of the Internet personal websites, a new study published by the US firm Forrester Research showed Wednesday.

Still, only three percent of Europe's estimated 130 million Internet users create blogs, it said, adding that most of the bloggers were in France, Italy and Spain.

"France today is still the country that blogs the most, with nearly one million active bloggers," the study said.

The report was based on a survey of 7,377 online consumers in seven countries — Britain, France, Germany, Italy, the Netherlands, Spain and Sweden.

It found that, unsurprisingly, bloggers tended to be young and first-adopters of new technology — those for whom any IT innovation is a must-have.

Nearly 80 percent of them connected daily and spent an average total of 16 hours online per week, five hours more than the average Internet user.

Forrester's research director, Jaap Favier, said in a statement that bloggers made an ideal target for niche marketers, given that they could "make or break a brand in less than a day".

Copyright AFP

Subject: French news

 

0 Comments To This Article