Dacia gains market share in Romania

10th January 2011, Comments 0 comments

Romanian automaker Dacia, a division of French giant Renault, said Monday it gained local market share in 2010 despite the severe economic crisis.

The carmaker sold 36,730 vehicles in Romania, down from 41,862 in 2009 and a far cry from the more than 100,000 sales registered in 2007.

But as the local market shrank by a fifth, hit by one of Europe's worst recessions, Dacia's share grew from 28.9 percent in 2009 to 31.7 percent, marketing director François Cambolive told a press conference.

"We have reached our goal," which was to get a market share higher than 30 percent, he stressed.

The carmaker has set the same target for 2011, hoping the Romanian government's car scrapping scheme and a new tax on polluting vehicles will spur sales of new vehicles.

Dacia carmaking plant in Pitesti, northwest of Bucharest, made a record 1,400 vehicles daily in 2010, 12 years after it was bought by French group Renault.

A total of 348,723 Dacia vehicles, designed as a low cost model and produced in Romania and Morocco for the most part, were sold on the international market in 2010, 12 percent more than the previous year, Renault said.

© 2011 AFP

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