Christian Lacroix stays designer at label Lacroix

2nd June 2005, Comments 0 comments

PARIS, June 2 (AFP) - French couturier Christian Lacroix announced Thursday he would stay on as artistic director of the fashion house bearing his name, ending months of speculation sparked when luxury goods group LVMH sold the label to a US group.

PARIS, June 2 (AFP) - French couturier Christian Lacroix announced Thursday he would stay on as artistic director of the fashion house bearing his name, ending months of speculation sparked when luxury goods group LVMH sold the label to a US group.  

"Christian Lacroix is pleased to announce the renewal of his contract as Artistic Director for his own house, in term of an agreement with the Falic family," his house said in a statement.  

Lacroix, 54, will continue to design both haute couture and ready-to-wear collections, as well as accessories, the statement said. His next couture show is set to take place in Paris on July 7.  

The house did not officially specify the length of Lacroix's new contract, but insiders said it was a five-year deal.  

The designer - who wowed the Paris fashion crowd in January with his exuberant spring-summer 2005 collection of brightly colored couture evening gowns - declined to comment further on Thursday's announcement.   

LVMH sold Lacroix's label - which it launched in 1987 - to the Falic Group, the second-largest US duty-free retailer, in January. The announcement of the sale coincided with the designer's spring couture catwalk show.  

The chief executive of the French luxury goods group, Bernard Arnault, decided to sell the unit - whose sales never took off - in order to focus on brands with greater growth potential like Louis Vuitton.  

Lacroix had difficult relations with LVMH, saying after his widely acclaimed January show: "What I want is to finally be heard, which hasn't happened for the past 17 years, and for the right people to be given the right jobs."  

The Frenchman is also the designer for the Italian label Emilio Pucci, which is controlled by LVMH. He recently designed new uniforms for the staff of Air France.  

Lacroix's own designs are available in more than 1,000 sales points worldwide, including 20 brand-specific boutiques.  

The Falic Group, which has annual sales of USD 620 million (EUR 505.7 million), is controlled by three American brothers of Russian and Israeli descent - Simon, 44, Jerome, 41, and Leon, 34.  

The Falic family said in Thursday's statement that they wanted to develop the distribution of Lacroix's creations in the short term, notably in the American market, and to consolidate their presence in Japan and South Korea.  

Duty Free Americas (DFA), the Falic Group's main company, runs more than 20 airport duty-free shops in major US cities like Boston, Chicago and New York, 25 stores along the US-Canadian border, and 30 more on the border with Mexico.  

DFA, which is based in the southern US state of Florida, estimates that nearly one million passengers visit its stores every day.   LVMH also sold niche make-up brands Hard Candy and Urban Decay to the Falic Group.

 

© AFP

Subject: French News

0 Comments To This Article