China pushes French brand defence to counter piracy

27th January 2005, Comments 0 comments

HONG KONG, Jan 27 (AFP) - Hong Kong and Chinese officials Thursday called for brand protection as a way to clamp down on rampant piracy problems in the Special Administrative Region and the mainland.

HONG KONG, Jan 27 (AFP) - Hong Kong and Chinese officials Thursday called for brand protection as a way to clamp down on rampant piracy problems in the Special Administrative Region and the mainland.

"China urgently needs to have a number of brands that are influential in world markets," Li Dongsheng, vice minister for State Administration for Industry and Commerce, said.

"To achieve that we need to further strengthen exchange and co-operation in the areas of brand-based trading and intellectual property protection," Li said at the opening of a gathering of officials and business executives from France, China and Hong Kong.

Hong Kong Technology Secretary John Tsang also highlighted the importance of brand protection to counter piracy problems.

"We know that counterfeiting will easily become rampant again if we do not continue with our efforts," Tsang said.

Bernard Lacoste, head of the luxury casual wear brand La Chemise Lacoste, said having licensing agreements and protection of rights could safeguard a brand's image.

"It means not only stopping all counterfeiters using or attempting to register identical trademarks but also taking actions against all infringers using or attempting to register similar trademarks," he said.

As part of a two-day "The Year of France in China" event, representatives from major French brands such as Alcatel and Peugeot will discuss the issue of brand building.

On the agenda will also be intellectual property rights policies and administration systems for protecting brands in the Asia-Pacific region. Besides widespread copying of US movies, music and software, Chinese pirates also manufacture and sell brand name clothing, pharmaceuticals and other items, including household items such as soap powders and tooth paste.

US auto giant General Motors last month sued the Chinese car maker Chery Automobile Co. for allegedly copying the designs of one of its cars.

© AFP

Subject: French News

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