Carrefour fined for misleading ads in Taiwan

6th July 2006, Comments 0 comments

TAIPEI, July 6, 2006 (AFP) - French retail giant Carrefour's unit in Taiwan has been fined 4.44 million dollars (137,000 US) for running misleading advertisements, the Fair Trade Commission here said Thursday.

TAIPEI, July 6, 2006 (AFP) - French retail giant Carrefour's unit in Taiwan has been fined 4.44 million dollars (137,000 US) for running misleading advertisements, the Fair Trade Commission here said Thursday.

Carrefour, the world's second biggest retailer after Wal-Mart of the United States, was found to have violated fair trade laws in making untruthful and misleading statements on its pricing, the FTC said.

According to the commission, Carrefour claimed on its website and catalogues that it checked its price lists daily and would lower prices of certain items when necessary after comparing them with competing stores to make sure it offered the lowest rates at any time.

However, four of its outlets failed to charge the lowest prices, it said.

Carrefour currently operates 43 stores in Taiwan.

"Carrefour's advertisements ... did not honestly fulfill the descriptions ... The commission has ordered Carrefour to stop the mentioned illegal acts," it said.

Carrefour officials in Taiwan were not immediately available for comment.

Copyright AFP

Subject: French News

0 Comments To This Article