Brits spend up bigger on lingerie than French

26th January 2005, Comments 0 comments

PARIS, Jan 26 (AFP) - British women lead the European field in spending on lingerie with an average of EUR 103.5 (USD 134.5) each a year, slightly ahead of the French, according to a study published for a major lingerie fair beginning here Friday.

PARIS, Jan 26 (AFP) - British women lead the European field in spending on lingerie with an average of EUR 103.5 (USD 134.5) each a year, slightly ahead of the French, according to a study published for a major lingerie fair beginning here Friday.

The European lingerie market was worth about EUR 15 billion in 2003, the Textile Centre of Economic Research and Economic Observation and French Institute of Fashion said.

The new larger European Union, with its 197 million potential female customers, is now the third biggest world market behind China and India.

While French women spent on average EUR 102.30 a year on lingerie, German women's expenditure was EUR 80.20, the study said.

The Brits slightly outrank the French because they buy a lot of nightwear and indoor clothes, while the latter favour bras and panties.

An Italian woman tends to fork out EUR 77.5 on average on lingerie, and the Spanish follow, with EUR 71.3.

The study said that 2003 had seen an expansion within the then 15-strong nation European market of imports from China, the leading producer for the EU in value and volume terms.

One bra out of every four, every three pairs of underpants out of 10 and two nightshirts out of five came from China.

As for age groups, the 15-24 year-olds remain the leading buyers, followed by the 25-34 year-old age group. But the 55-64 year-olds are beginning to buy more lingerie.

Men, meanwhile, spend on average EUR 19 on underwear, according to the study.

© AFP

Subject: French News

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