Britons sniff at French wines

6th September 2004, Comments 0 comments

LONDON, Sept 3 (AFP) - The British are losing their taste for French wines, turning instead toward New World offerings from Australia, South Africa or California, according to a marketing survey cited Friday by the Independent.

LONDON, Sept 3 (AFP) - The British are losing their taste for French wines, turning instead toward New World offerings from Australia, South Africa or California, according to a marketing survey cited Friday by the Independent.  

Indeed, not a single French wine ranked among the ten best-selling labels in Britain in the first part of this year. Just 15 years ago, all ten wines on the list were from France and other countries in continental Europe.  

Australia unseated France in 2002 as the single largest source of imported wine to Britain.  

Blossom Hill from California and Jacob's Creek from Australia head the list of most popular wines this year, with Australian offerings taking five of the ten top positions.  

Quentin Rappoport, director of the Wine and Spirit Association, speculated that consistent quality year-upon-year, along with reasonable prices, account for the British defection from the continent to the New World.  

The Australians especially upended the market and consumer habits with aggressive marketing schemes that emphasized varietals such as Merlot and Chardonnay rather that geographic origin, as is the case in France.  

"You get some wonderful French wines but the consumer has to know a lot about them," he said. "Within the Bordeaux classification the wines are very different from each other."  

Even British wines are doing well. Retail sales of domestic wines increased 17 percent last year, the report noted.

 

 © AFP

 

Subject: French News

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