British Gas rapped for attack on EDF Energy

23rd November 2005, Comments 0 comments

LONDON, Nov 23 (AFP) - Energy giant British Gas has been censored for misleading customers in a marketing campaign attacking French rival Electricité de France (EDF), the British advertising regulator said Wednesday.

LONDON, Nov 23 (AFP) - Energy giant British Gas has been censored for misleading customers in a marketing campaign attacking French rival Electricité de France (EDF), the British advertising regulator said Wednesday.

British Gas had published adverts in the British national press seeking to point out that EDF Energy, a British subsidiary of Electricité de France, was part of a French company and offered few costs benefits to customers.

The British regulator, the Advertising Standards Board, upheld a complaint by EDF Energy that the adverts were "misleading and denigratory" by failing to distinguish between EDF Energy and Electricité de France and suggesting that electricity from EDF Energy was generated in France.

One of the adverts was headlined "Electric Shock: EDF* charge more for their electricity than British Gas". The asterisk was linked to text which read "derived from Electricité de France".

The regulator did not uphold complaints from two viewers that the adverts had been xenophobic and had intended to provoke racism against French people.

EDF Energy is the fifth biggest supplier of gas and electricity in Britain and is part of the giant state-controlled Electricite de France group.

Copyright AFP

Subject: French news

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