Bordeaux wine sales doing slightly better
23 October 2007, BORDEAUX (AFP) - Sales of Bordeaux wine internationally rose three percent in volume in 2006-2007 but inched up only 0.4 percent at home, the Bordeaux Wine Council (CIVB) said Monday.
23 October 2007
BORDEAUX (AFP) - Sales of Bordeaux wine internationally rose three percent in volume in 2006-2007 but inched up only 0.4 percent at home, the Bordeaux Wine Council (CIVB) said Monday.
Export volume rose to 5.67 million hectolitres and grew four percent, the CIVB said.
The previous year exports rose four percent but domestic sales remained stable.
"The objective now is to increase the level and the amount of wine we export, which is still less than 40 percent," Vironneau said of exports which currently make up the remaining 32 percent of sales.
Vironneau pointed out that to do this money had to be spent, because the wine itself, no matter how good, would not sell itself.
For 2008 the CIVB marketing budget would stay, he said, at 21.5 million euro, and it would focus on 15 countries including Japan, Korea, America, and China.
Most wine in France is now sold via supermarkets, which have 43 percent of the domestic market, while 42 percent is sold via wine shops, restaurants and directly by producers.
The other 15 percent is sold via discount retailers, such as Lidel, which Bordeaux wine merchants consider an increasing threat to supermarket sales.
At the same time as announcing the latest figures, Vironneau called for greater autonomy for the local wine industry and a decentralization of power -- as seen in so called 'New World' wine producing countries such as Australia and America.
He said the future should not be decided by national regulatory groups based in Paris.
"Each one of our major wine regions is in reality an actor in the world market," he said, adding that internal competition was a factor in external competitively.
Vironneau also took the opportunity to launch an attack on local urban planning and short term interests, which he said were contributing to the downgrading of rural and wine growing areas. "The countryside is becoming an area of hazardous experimentation," he said.
Subject: French news