Audiences great at picking next big music hits
Music Disc Jockeys (DJs) are well placed to select potential big music hits thanks to their audiences whose reaction to new songs and remixed music pieces signal give a clear signal about their chances of becoming a hit, according to top DJ David Guetta.
"I still make my music by thinking about how to get people dancing at night and at a certain moment you can really read the audience," Geutta told AFP in an interview on the first day of MIDEM, the world's biggest music industry show, that kicked off here Sunday.
"You can see it in people's eyes and body language. It's not like results of tests on a piece of paper," noted the French DJ who has sold over three million albums and millions of singles worldwide that include "Sexy Bitch" and "I Gotta Feeling".
"I'm very blessed as I have a live panel of 10,000 people every two or three days because I have tested a new recording on a club's audience," he noted.
Guetta revealed, however, that his recording label has often disagreed with his choice of a new single on the basis that it hadn't tested well on radio.
"But I know if the album is going to be a hit because I've played it (to audiences), the artist and record producer stressed.
Guetta said this was a huge advantage as many musicians today go into a recording studio with absolutely no clear idea of whether they have a potential hit on their hands.
The award-winning star was in town to speak to a high-level conference of top music, digital and gaming execs about how he has been really successful in developing a big digital fan base via ground-breaking partnerships with musicians such as Black Eyed Peas or Kelly Rowland.
He also revealed that he is currently recording his next album in the United States after completing a big tour of Australia.
It was listening to pirated music in the 1980s at the tender age of 12, however, that triggered Guetta's passion for making and mixing music, he told the conference.
"You can almost compare what pirate radio was doing with what the Internet is doing for music today," he said.
© 2011 AFP