AFP to boost Internet presence

28th January 2011, Comments 0 comments

Agence France-Presse (AFP) plans to build up its brand image by boosting its Internet presence with a news website and on platforms such as the iPad, its chief executive Emmanuel Hoog said.

"Our brand needs to develop using growth models such as the iPad, the iPhone or the Internet" in order to be able to compete with AFP's two main rivals, Associated Press and Thomson Reuters, he told reporters.

Hoog said he and AFP administrators would in the coming weeks form a working group to examine how to develop the agency's presence on the web.

AFP's strategy for the next decade includes tripling its video output within the next two years from its current output of a thousand videos a month in seven languages.

Developing the Arabic language service is another priority.

"AFP occupies 55 percent of the Arab-language press market," said Hoog, adding that he hoped to increase the current output of 200 Arabic news stories a day.

The fast-growing Indian and Brazilian media markets are also a key area for AFP, he said.

AFP has 2,900 staff and freelance correspondents around the world. It covers the world 24 hours a day in six languages, delivering the news in video, text, photographs and multimedia products.

© 2011 AFP

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