Sun, 22 November 2009
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Japanese comics conquer FranceWith its talking cats and wandering samurais, Japanese manga is taking France's booming comic-book market by storm, challenging home-grown icons like Asterix as young readers lap up the eastern fare.
Whole generations of French people were raised on a diet of comic books, known here as "bandes dessinees", feasting on the adventures of Asterix, the potion-drinking Gaul, the intrepid boy-reporter Tintin, and their descendants.
"In every French home you'll find a few "bande dessinee" albums, it's a real part of our culture," said Nicolas Finet, an organiser of the annual International Comics Festival, a four-day jamboree that opens Thursday in the western French city of Angouleme.
Last year alone, more than 4,000 new comic book titles hit the shelves in France and French-speaking Belgium and Switzerland -- a three-fold increase since 2000 -- with more than 40 million copies sold, according to market researchers GfK.
But in recent years, characters with names like "Kakashi" or "Mamoru" have been jostling for elbow room with their French-sounding counterparts, with manga now making up 40 percent of all comic book sales in France.
For the first time in its 34-year history, the Angouleme festival has set aside a dedicated manga showroom, with debates and screenings of anime films, the motion picture answer to manga, while half a dozen Japanese titles are in the running for the top prize.
By some estimates France is now the biggest market for manga outside Japan, and Finet says the French market has "fundamentally changed" as a result.
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