Sun, 22 November 2009
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A Scottish city has come up with an unusual incentive to encourage people to give up the nicotine habit.Participants in the scheme, which will go on a trial run in the autumn, will receive 12.50 pounds (16 euros) a week to give up smoking - or 150 pounds for the three-month duration of the pilot project.
The money will be credited to an electronic card which participants can redeem in their local supermarket for fresh food and groceries - except alcohol and cigarettes.
The initiative by Britain's National Health Service (NHS) is targeted at the poorest areas of the port city of 150,000. Of the 36,000 smokers of Dundee, about half live in poverty, council figures show.
Participants will receive nicotine replacement therapy (NRT) through their local pharmacy, while having to undergo weekly carbon monoxide breath tests to prove they are still smoke-free.
Participants will also receive social support from Dundee Healthy Living Initiative (DHLI) where they can access smoking cessation support, physical activities and other lifestyle advice and support.
The city council hopes that the pilot scheme, at a cost of 500,000 pounds (988,245 dollars), will eventually help 900 people to stop smoking over the next two years.
The health board aims to recruit 1,800 people for the pilot, and hopes to persuade half of all participants to quit smoking for good. If successful, the programme could be rolled out across Scotland.
"Smoking in Dundee is a difficult problem to tackle but we are hopeful that this innovative approach will encourage smokers to stop for good and therefore make a real difference to their long-term health," said Sandy Watson of the local health board.
The city says an earlier scheme aimed at making pregnant women stop smoking had been a success, and had shown that it is a "tactic that can work."
While city officials and health experts are convinced of the scheme's merits, the initiative has also drawn some criticism.
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