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You are here: Home Leisure Travel & Tourism French rail offering hip personalised travel

08/01/2008French rail offering hip personalised travel

French rail's new iDTGV trains are testing a new way of travel - you can even book an onboard DJ...

   E-tickets, on-board DVD rentals, events, and even new encounters -- French rail's new iDTGV trains are testing a new way of travel.

   Music blares from a speaker in a bustling bar and conversations get louder as customers just out of Paris meetings trickle in, settle down and order drinks.

   The barman hands over a beer, spilling a little as the brightly-coloured
buffet car on the top deck of a customised high-speed TGV train rolls into its
three-hour journey to the Mediterranean port city of Marseille.

   Joined to a regular TGV train, this iDTGV, playing on the French word
"idee" or "idea", is operated privately, but owned by the national SNCF rail
company and designed as a laboratory for future rail travel.

   The iDTGV was launched in December 2004 and offers cheaper tickets,
Internet reservations, and services aimed at pleasing passengers, including a
soon-to-be launched party train, to help the SNCF better compete with low cost
airlines.

   In its early days the iDTGV angered the French rail unions who successfully fought to ensure that, although a subsidiary, the service still uses SNCF staff and equipment.

   Sitting on a bar stool and watching the autumn-coloured countryside rush
by, 27-year-old Marine Oz, from Marseille, chose to sit upstairs on the
double-decker train, which is split into two areas to accommodate different
types of travellers.

   Downstairs is peaceful with no noisy chat or mobile phones. The top deck is
designed for entertainment and interaction between passengers, including a
service that helps them meet each other en route.
   As the bar fills up, some passengers, many of them young professionals,
browse a catalogue of DVDs and video games available for rental, while others
peruse magazines.

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