Valencia region to promote all-year-round tourism
According to data published by the National Statistics Institute, overnight stays in hotels within the Valencia Region increased 4.2% from last year to reach 2.26 million during the month of October this year.
The regional government highlighted the fact that demand from foreign visitors had increased 7.1% during this month, with a total of 1.16 million stays.
And, national demand also saw an improvement of figures, as the number of hotel stays in October grew 1.3% from 2014, to reach 1.1 million.
The amount of visitors to the region and staying in hotels also went up in October, reaching a total of 654,000, which is an increase of 3.7% from last year. The number of visitors from other parts of the country rose substantially (7.5%), something that the sector has been waiting for, for many years.
Secretary of Tourism and Commerce, Francesc Colomer, has indicated that these statistics confirm that 2015 has been a very good year for tourism and for the tourism sector.
Nevertheless, while these are excellent results for the tenth month of the year, Colomer points out that this is no reason to sit back and do nothing for the remaining two months of 2015.
In fact, he believes instead that the positive figures should motivate and encourage the sector to intensify promoting tourism and to diversify what’s on offer to both foreign and national tourists, especially when December could also be a particularly strong month for holidays along the coast and in tourist resorts within the region.
In this way, it would be possible to ensure tourism throughout the whole year, rather than just concentrate on certain set holiday periods such as the summer, Easter or Christmas.
For this reason, the minister has stated that during the remaining two months of the year, there will be plenty of new tourism campaigns and packages to entice visitors to the region that focus on other areas away from the traditional. These would include sports holidays, cultural packages, gastronomic and health offers.
This strategy to entice visitors to the region all year round will intensify in 2016.