The Sundance kid champions short films for the cell phone

18th February 2008, Comments 0 comments

Robert Redford was in Barcelona this week to sign a deal with global cell phone operators that will encourage the production of independent film shorts for cell phone screens.

18 February 2008

BARCELONA - Robert Redford was in Barcelona this week to sign a deal with global cell phone operators that will encourage the production of independent film shorts for cell phone screens.

The founder of the prestigious Sundance Film Festival was invited to speak at the Mobile World Congress, the world's largest communications industry event, which brought together 50,000 business leaders from 1,200 firms including Nokia, Google, Microsoft, Telefónica, Vodafone and Yahoo!, among others.

Under the deal, a new company called Mofilm will work with Sundance and with Hungama Mobile, the leading provider of Bollywood content, to create a special collection of cell phone shorts. The Shanghai and Locarno film festivals will also participate in the project.

"The energy and opportunity that this event presents, not just for business but for artists and their work, makes it particularly exciting for me," said Redford at the event.

Meanwhile, congress organisers said they were "thrilled and honoured" to have Redford speak at the event, where he eclipsed most other celebrities, despite the attendance of actress Isabella Rossellini, who took part in a series of cell phone shorts called Green Porno. Redford was invited to the same event last year, but was unable to attend at the last minute. This year he and his family spent five days in the Catalan capital after flying in a private jet, and did some sightseeing besides working on next-generation platforms for independent filmmaking.

Since 1981, the actor and director who starred in Butch Cassidy and The Sundance Kid, where the festival gets its name from, has also been known around the world for promoting new talent through the Sundance Institute and the festival of the same name, which recently ended in Park City, Utah.

[Copyright EL PAÍS / RAMÓN MUÑOZ 2008]

Subject: Spanish news

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