Spaniards up the doseage of their TV fix

4th January 2005, Comments 0 comments

4 January 2005, MADRID- Television watching reached a record high last year with each Spaniard spending an average of 218 minutes per day in front of the screen, five minutes more than the previous year, according to a study.

4 January 2005

MADRID- Television watching reached a record high last year with each Spaniard spending an average of 218 minutes per day in front of the screen, five minutes more than the previous year, according to a study.

The figures are remarkable in a country famed for its 'telebasura' – rubbish television.

The Spanish daily El Pais also reported that state-owned TVE-1 station lost its leadership position after 49 straight years at the top of the audience ratings.

The terrorist attacks on March 11, the general elections three days later and the royal wedding in May were largely responsible for "the spectacular rise of television consumption," said Eduardo García Matilla, president of Corporación Multimedia, which carried out the study.

The Athens Olympic Games also contributed to the boom in viewing time.

The new record means that the Spanish population spent a total of 55 days in the year watching television, or 15.1 percent of their time. March racked up the biggest audiences with an average of 236 minutes per person.

The biggest audience share went to the privately-owned TelE5, with a 22.1 percent share, followed by TVE-1 with 21.4 percent.

[Copyright EFE with Expatica]

Subject: Spanish news

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