Spain's royal palace annoyed by Ryanair’s queen ad

8th June 2009, Comments 0 comments

The royal palace expressed displeasure with the Irish budget airline for using Queen Sofia’s photo without seeking for permission.

Madrid – Spain's royal palace expressed its annoyance Friday at Ryanair’s advertisements portraying Queen Sofia, who recently flew on the Irish budget airline, without her permission.

The company, known for its controversial ad campaigns and for its use of images of celebrities without their permission, released an ad with a photo of the wife of King Juan Carlos and the slogan "fly like a monarch".

"It is a privilege for us that Queen Sofia flies with the company that shows the highest growth in Spain, Ryanair", said the ad, published in the Spanish press Friday.

But the royal palace expressed its displeasure with the ads.

"We are surprised, they did not ask for permission nor did they inform us of the ad campaign," a spokeswoman said.

"We are looking into it, but there is nothing definite that we can foresee in terms of legal actions or options. Nothing has been decided."

In May, Queen Sofia flew on Ryanair between the northern city of Santander and London's Stansted airport to visit her brother Constantine, the former king of Greece, who was to undergo heart surgery.

The royal palace at the time stressed that the reason was not the low cost, but that the Irish airline offered the best option for getting to London on that date.

Ryanair is the only commercial airline that flies direct between the Santander and London.

Ryanair has only one class of passenger, no reserved seats and offers basic levels of comfort. On-board services must be paid for.

AFP / Expatica

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