Spain surfs in the telecoms revolution

4th August 2004, Comments 0 comments

4 August 2004, MADRID - Two studies published on Wednesday show Spain is determined to keep abreast of the wave of the telecoms revolution.

4 August 2004

MADRID - Two studies published on Wednesday show Spain is determined to keep abreast of the wave of the telecoms revolution.

The number of internet surfers visiting e-trade portals showed a 31 percent year on year increase at the end of June, according to market consultants Nielsen.

The 2.77 million users made around 26 percent more visits, with nearly 100 million pages being consulted in June.

The fact that the average number of checks remained around 36 pages shows that "on-line consumers know where to go when it comes to buying on Internet," said the report.

eBay was one again the favourite shopping stop, racking up a 27 per cent increase to 894,000 people in June. Second was the department store chain El Corte Inglés, up 35 percent to 761,000, and third Ciao!

In a separate study, mobile phone retailer The Phone House said people were changing their phones on average every 18 months and spending EUR 98 on doing so.

"This demonstrates that users prefer to spend a bit more on a more modern design or more technological facilities; although price remains one of the most important aspects for users."

More than 53 percent were guided by the price of a phone; 16 percent chose on size, 12 percent on weight, and only nine percent by one having more gadgets than another.

The report showed there was little loyalty to operators, with 61 per cent of those questioned saying they were prepared to change operator with a new phone or the offer of cheaper calls.

Most people bought a new phone because their old one was getting battered; 15 percent to keep up with fashion – and 12 percent because their previous one was stolen.

[Copyright EFE with Expatica]

Subject: Spanish news

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