Socialists get a whiff of victory with new scent

15th January 2008, Comments 0 comments

The Catalan Socialist Party (PSC) on Monday unveiled Spain's first politically inspired fragrance.

15 January 2008

MADRID - The Spanish political scene could become a lot more pungent over the coming weeks, and not just because of the general election on March 9. In a bid to win over scent-conscious voters, the Catalan Socialist Party (PSC) on Monday unveiled Spain's first politically inspired fragrance.

Presented to the media by PSC vice-president Manuela de Madre, the red-coloured air fresheners are supposed to be inspired by the values of the left. "Confidence, equality, progress and efficiency," according to De Madre.

The scent, a creation of perfumer Toni Alvarez, includes patchouli and rose petals. The PSC plans to distribute 4,000 of the boxed air fresheners to members of Catalan and national political parties, apparently in the hope that it will help the Socialists to smell victory come election day.

[Copyright EL PAÍS 2008]

Subject: Spanish news

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