Ryanair bows to gov pressure and pulls ad

18th September 2007, Comments 0 comments

18 September 2007, MADRID - (AFP) - Irish budget carrier Ryanair withdraws a cheeky ad campaign featuring Spanish Prime Minister Jose Luis Rodriguez Zapatero after government complaints.

18 September 2007

MADRID - (AFP) - Irish budget carrier Ryanair withdraws a cheeky ad campaign featuring Spanish Prime Minister Jose Luis Rodriguez Zapatero after government complaints.

The ad showed a smiling Zapatero asking whether Ryanair's "offer for two million free seats is better than our baby cheques," referring to the 2,500 euros (3,466 dollars) pay-outs his government is offering new parents.

"In face of the polemic it elicited, we spoke to Ryanair," a Spanish government source told AFP on condition of anonymity.

"We did not ask them to withdraw the advertisement because it was not aggressive. But it's true that they had not sought permission to use the image of the head of government," the source said.

A Ryanair official said: "We are withdrawing the campaign ... and we are very happy with the media coverage."

[Copyright AFP with Expatica]

Subject: Spanish news

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