Real Madrid replace Man Utd as the richest club
3 October 2005, MADRID — Real Madrid is now the richest football club in the world, replacing Manchester United.
3 October 2005
MADRID — Real Madrid is now the richest football club in the world, replacing Manchester United.
'Los merengues', as they are known, recorded a 17 percent rise in their revenues to EUR 275.5 million, at the end of June, according to the Spanish daily El Pais.
The British club, which has not published figures for this period, had sales of EUR248m to 31 July.
Manchester United has been the world's richest club for the past eight years.
Real's revenues have grown since Florentino Perez, 58, took over the club five years ago.
He adopted an aggressive marketing campaign to make the club a world brand and has tripled the club's sponsorship and merchandising revenue in this period.
Its popularity has also been immensely helped by the popularity of players like David Beckham and Zinedine Zidane, part of 'Los Galacticos', the team made up of world class stars.
"None of Manchester United's players have the same kind of appeal," said Oliver Butler, of London-based sports consultancy Sport+Markt AG.
Real Madrid also expects to raise its revenues to EUR 300m next year.
Subject: Spanish news