Prisa Group to sue US firm over website figs

28th September 2007, Comments 0 comments

28 September 2007, MADRID- AFP - Spain's main media group Prisa is to sue the US-based Nielsen Company media and marketing firm for what it called an "unjustifiable downward revision" in the number of unique users attributed to www.elpais.com, the web portal of the newspaper El Pais.

28 September 2007

MADRID- AFP - Spain's main media group Prisa is to sue the US-based Nielsen Company media and marketing firm for what it called an "unjustifiable downward revision" in the number of unique users attributed to www.elpais.com, the web portal of the newspaper El Pais.

"In view of Nielsen's unjustifiable downward revision of its figure for unique users of ELPAIS.com, Grupo Prisa will take legal action against the Nielsen Company in the United States and in other pertinent jurisdictions, to assert a claim for compensation for the damages caused by the decision of this audience metrics multinational company," a Prisa statement said.

"In that regard, Prisa has retained the Washington, D.C. law firm of Howrey LLP as counsel."

Prisa's assets include El Pais, business paper Cinco Dias, television channel Cuatro, Cadena Ser as well as numerous interests in Latin America.

Audience figures given by companies such as Nielsen often play a strong role in determining advertising revenue, with sites with high viewing figures being able to charge higher fees to sponsors.

The Prisa group said it wanted to see Nielsen's procedures monitored independently.

"Given the lack of legal and commercial certainty prompted by Nielsen's acts, Prisacom is likewise demanding that Nielsen's procedures and audience metrics systems, which have proved so deficient, be subjected to an audit by independent experts," the Spanish group said.

[Copyright AFP with Expatica]

Subject: Spanish news

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