Madrid bans "human ads"
Madrid’s mayor proposes to ban workers from wearing advertisements in Puerta del Sol beginning in 2009.13 October 2008
MADRID -- Spain's capital Madrid will ban the "human ads" that became one of the colourful features of the city centre, press reports said Friday.
An estimated 30 people walk near the Puerta del Sol square wearing placards on their chests and backs.
The signs advertise tattoo parlours, and pawn shops with the text "I buy gold".
Using people to support advertising violates their "dignity", mayor Alberto Ruiz-Gallardon said. The ban is expected to begin early 2009.
The human ads themselves, however, disagree with the proposed ban.
"It is more degrading not to have anything to eat. If Mr Mayor gives me another job, I'll be happy to leave this one", said Venezuelan immigrant Armando, 51.
The human ads can earn up to EUR 900 a month, reports said.
[Dpa / Expatica]