Iberia pulls controversial ad about Cuban women
22 May 2007 , MADRID - Iberia has removed a controversial advertisement from its Web site that, according to a consumers group, presented Cuban women in a denigrating fashion.
22 May 2007
MADRID - Iberia has removed a controversial advertisement from its Web site that, according to a consumers group, presented Cuban women in a denigrating fashion.
The FACUA consumers group last week called on the company to pull the ad and Iberia confirmed to Efe that it had been withdrawn but without making any comment on the matter.
FACUA said in a statement that the ad presented Cuban women "as mulattos in bikinis who are at the service of tourists 24 hours a day to dance with them, given them massages, fan them and give them food and drink."
In the advertisement, a baby is shown visiting Iberia's Web site and winning a trip to Havana.
Once in the Cuban capital, the baby "travels in a car that is driven by a young mulatto woman in a bikini and is carried on the shoulders of another who feeds him with a baby bottle while singing."
The women later dance on the beach until nightfall, while the baby - whose is being given a massage by one woman while another fans him - says: "Come here mamitas, take me to my crib."
The animated baby figure, who speaks in an adult voice, has been removed from iberia.com and substituted by the figures of a broomstick and a sheep, according to the FACUA statement. EFE
[Copyright EFE with Expatica]
Subject: Spanish news