Hemmingway still leads the way to Navarre

17th February 2005, Comments 0 comments

17 February 2005, NEW YORK-Tourists chiefs flew to New York to try to attract more Americans to the Spanish region of Navarre, which trades on the reputation created by Ernest Hemmingway's novel about its bull-fighting fiesta, The Sun Also Rises.

17 February 2005

NEW YORK-Tourists chiefs flew to New York to try to attract more Americans to the Spanish region of Navarre, which trades on the reputation created by Ernest Hemmingway's novel about its bull-fighting fiesta, The Sun Also Rises.

A delegation of tourist officials and entrepreneurs visited the US to try to attract more tourist to the famous bull fiesta and sell more wine and produce in the United States.

Organizers chose New York to launch what the head of Navarre's Chamber of Commerce, Javier Taberna, calls the region's largest overseas trade-promotion effort to date.

Hemingway's fascination with July's San Fermin festival and the accompanying running of the bulls was a big draw to many tourists.

The town council in Pamplona - one of whose main thoroughfares is the Avenida de Hemingway - hopes to create a centre focusing on the San Fermin fiesta.

Pamplona, a city of 200,000, welcomes 2 million visitors during the San Fermin celebration, most of them from elsewhere in Spain.

Sanz said one of the objectives of this trade mission is also to expand the market for products from Navarre's small and medium-sized firms.

The United States currently imports relatively little from Navarre.

[Copyright EFE with Expatica]

Subject: Spanish news

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