Fashion bosses want to end 'anorexia chic'

20th April 2006, Comments 0 comments

20 April 2006, MADRID — Spanish fashion houses are to work with the government to move away from the so-called 'anorexia chic' in which smaller clothes sizes are seen as socially acceptable.

20 April 2006

MADRID — Spanish fashion houses are to work with the government to move away from the so-called 'anorexia chic' in which smaller clothes sizes are seen as socially acceptable.

Bosses from Inditex, which owns Zara and Massimo Dutti, and Mango, Corte Inglés and Cortefiel, met the health secretary Elena Salgado to try to promote more healthy and realistic sizes.

They want to try to move away from what is called the 'dictatorship of size 38' – meaning the size which is most often promoted in shop windows.

Salgado said this gives women and men the idea that clothes should be associated with "extreme thinness".

The move comes after groups which help people with anorexia and bulimia claimed last 40,000 people had been diagnosed with these conditions last year.

In Andalusia, clothes with size 36 and under are already banned from shop windows

In reality though, said Salgado, the average size of Spanish women was 40 or 42.

She said an investigation is to be launched into the female population over the age of 12 in order to discover the depth of the problem.

Fashion house chiefs have supported the plan.

Salgado said another problem which the study hoped to tackle was the lack of uniformity in clothe sizes.

She said there was no European Union nor Spanish norm which forced different companies to have the same sizes.

Often this caused customers problems, Salgado said.

[Copyright EFE with Expatica]

Subject: Spanish news

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