El Pais apologises over 9/11 gaffe

17th September 2004, Comments 0 comments

17 September 2004, MADRID – Spain's biggest-selling newspaper was forced into an embarrassing apology Friday over a promotion campaign which used images of the September 11 attacks on the Twin Towers.

17 September 2004

MADRID – Spain's biggest-selling newspaper was forced into an embarrassing apology Friday over a promotion campaign which used images of the September 11 attacks on the Twin Towers.

In a front-page apology, the paper said sorry for using the pictures to publicise its digital version.

Alongside the pictures ran the slogan: "You can do a lot in a day. Imagine what you could do in three months."

"El Pais says sorry for using the images of the attack against the Twin Towers in New York on 9/11 for a campaign to encourage subscriptions to ElPais.es," said the apology.

"El Pais and its publishing company, apologises profoundly for using these images of a tragedy in which cost the lives of more than 2,700 people. We ask forgiveness from the victims and their relatives and the citizens of New York, a number of which who had received in their emails this image, and the readers of this newspaper."

The paper went on to say that an internal investigation had been launched into why the images had been used.

The images ran this week between Monday and were taken off by Wednesday after a series of complaints.

[Copyright EFE with Expatica]

Subject: Spanish news 

 


 

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