Chupa Chups, lollipop icon, eaten up by Italians

3rd July 2006, Comments 0 comments

3 July 2006, BARCELONA — Chupa Chups, the Spanish lollipop maker which became a national icon, is to be bought by an Italian company, it was reported on Monday.

3 July 2006

BARCELONA — Chupa Chups, the Spanish lollipop maker which became a national icon, is to be bought by an Italian company, it was reported on Monday.

Perfetti Van Melle is to buy 100 percent of the Barcelona-based company for EUR 400 million.

Chupa Chups and its allied company Smint are to remain in Barcelona, according to the Spanish daily La Vanguardia.

Chupa Chups which sells its products in 150 countries and employs 1,600 people became a national symbol in Spain.

In 50 years, it went from being a small sweets company to an international brand.

In the 1990s, celebrities took up lollipops and made the company's products fashionable.

Its founder, Enric Bernat Fontlladosa, who died two years ago, first had the idea to put a sweet on the end of a stick to avoid children getting their hands sticky.

He was helped by Salvador Dali to design the logo on the familiar lollipops.

Its current owners, Xavier and his brother Marcos Bernat, will work with the Italian management.

[Copyright EFE with Expatica]

Subject: Spanish news

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