Blunt campaign to get cocaine users to give up

7th February 2006, Comments 0 comments

7 February 2006, MADRID — A direct campaign to try to stop Spaniards using cocaine shows a person sniffing the drug then pictures of the result: a coffin.

7 February 2006

MADRID — A direct campaign to try to stop Spaniards using cocaine shows a person sniffing the drug then pictures of the result: a coffin.

The images are part of a health campaign launched by the regional government in Madrid after it was recently revealed Spain had the highest number of cocaine users in the world.

One slogan reads: 'Cocaine will take you closer to death'.

Television, radio and cinema advertisements will try to get the message across to younger people about the dangers of taking the drug.

In 45 seconds it shows how quickly cocaine can be sniffed – the same time in which it takes to make an origami coffin with paper.

The advertisement uses paper as cocaine consumers often use a tube of paper with which to sniff the drug.

Cocaine kills at least 100 people every year in Spain.

Deaths from this drug represented over half of all fatalities from all drugs in the country in 2004.

It is also linked to deaths in traffic accidents.

In 2004, drivers who had taken cocaine were involved in five percent of all fatal traffic accidents.

It is not known if the campaign may be adopted nationwide.

[Copyright EFE with Expatica]

Subject: Spanish news

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