Barcelona FC launches Chinese website
7 August 2007 , MADRID - Barcelona has launched a Chinese-language version of its official website and will soon unveil editions in Arabic and Korean, the Spanish football giants announced on Tuesday.
7 August 2007
MADRID - Barcelona has launched a Chinese-language version of its official website and will soon unveil editions in Arabic and Korean, the Spanish football giants announced on Tuesday.
The club, currently on a three-game tour of China and Japan, had up until now made its internet site available in Spanish, Catalan, English and Japanese.
Barcelona set up an experimental version of its website in Chinese three years ago which contained only the translation of a few items.
The new site offers all the news and historical information regarding the storied Catalan club available in the other languages as well as specific information directed at the Chinese market, Barcelona said on its website.
The Arabic language site "will be launched in a few weeks' time and will bring the club into contact with the huge market in the Arabic-speaking world," it said. The Korean version of the site will come later, it added.
Barcelona said last week that it had over 100 million fans in Asia. The number of its supporters in China went up six-fold in the last three years and seven-fold in the same period in Japan, it said.
Manchester United and Chelsea are among leading British clubs that have spearheaded moves into Asia, where they profit from major merchandising opportunities.
Barcelona defeated Beijing Guoan 3-0 on Sunday in the first exhibition match of its Asian tour.
The club will face Yokohama in Japan on Wednesday and Mission Hills Invitation XI, a squad made up of players from Kitchee FC and Happy Valley FC, in Hong Kong on Friday before returning to Spain.
(Copyright AFP with Expatica)
Subject: Spanish News