Barca 'in EUR 100m sponsorship deal' with China

6th May 2005, Comments 0 comments

6 May 2005, BARCELONA — Spanish football giants Barcelona FC are expected to unveil a EUR 100 million sponsorship deal with the Chinese government to promote the Beijing 2008 Olympics.

6 May 2005

BARCELONA — Spanish football giants Barcelona FC are expected to unveil a EUR 100 million sponsorship deal with the Chinese government to promote the Beijing 2008 Olympics.

The five-year contract, according to Spanish press reports worth about EUR 95m with bonuses linked to the club's performance, is one of football's biggest shirt sponsorship deals.

It follows a recent EUR 74m five-year deal between Chelsea FC and Samsung.

Joan Laporta, president of Barcelona FC, was in Beijing on Thursday to finalise the deal – the team's first shirt sponsorship deal.

Laporta has said the club needs a significant boost to its funds in order to buy leading players and compete in the Champions League, dominated by hugely wealthy clubs like Chelsea, Real Madrid and AC Milan in Italy.

Barcelona's current sponsorship deals are only worth about EUR 6m a year.  

A Barcelona spokesman said: "Mr Laporta is still in talks with Chinese officials and we expect to be able to announce the terms of the agreement today."

The Chinese Beijing Olympics committee is understood to have been in talks with Laporta, but the International Olympics Committee has ruled out any direct reference to the Olympics on Barcelona's shirts.

Instead, they will have simply Beijing on the shirts as way of promoting the city as a travel destination.

Chinese government officials were unavailable for comment.

[Copyright EFE with Expatica]

Subject: Spanish news

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