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You are here: Home Life in News Focus Spanish clothes price war fuels deflation fears

04/05/2009Spanish clothes price war fuels deflation fears

Ongoing massive discounts offered by clothing retailers like Zara, Sfera and Cortofiel may spell disaster for Spanish economy.

MADRID - Faced with declining sales due to Spain's worst recession in a generation, Spanish clothing retailers like Zara have launched a fierce price war that has contributed to the risk of deflation.

The official summer sales period only gets underway at the end of June, but for the past few weeks signs announcing massive discounts have popped up in clothing store windows across the country.

At the flagship store belonging to Sfera, the clothing chain set up by Spanish department store El Corte Ingles to compete with Zara, colourful stickers advertise reductions of up to 30 percent.

Close by at a Springfield outlet, a chain belonging to number three
Spanish clothing retailer Cortofiel that sells contemporary clothes
aimed at young people, large signs announce a 50 percent discount on all
long-sleeved clothing items until the end of the month.

"These reductions are part of our strategy to face up to the economic
crisis. They are the sort of mid-season sales which are very effective,"
Ignacio Sierra, the corporate area director for Cortofiel, told AFP.

AFP PHOTO / PHILIPPE DESMAZES
A woman stands by a store window displaying sales advertisements in Madrid on 23 April 2009.

Spain's clothing retailers have been feeling the pinch since the country
entered a recession at the end of 2008 as the global credit crunch
worsened a correction that was already underway in its property sector.

Each Spanish consumer spent an average of EUR 584 on clothing last year,
EUR 37 less than in 2007, according to a report issued last month by
Worldpanel Fashion, a division of market information group TNS.

Three in five Spaniards, or 59.2 percent, say they have cut spending on
clothing and accessories since the recession began, according to a
survey published in daily newspaper ABC earlier this month.

More people reported slashing spending in clothing than on any other
item, the study found.

"In a period of crisis, reductions, sales, are what work best to
stimulate demand. They attract the attention of clients, who feel they
are getting a deal," the president of trade lobby group Acotex, Borja
Oria, told AFP.

Prices for footwear and clothing fell 1.8 percent in March compared with
a year earlier, according to the National Statistics Institute (INE).

Transportation costs fell further, by 8.4 percent, due to the drop in
the price of oil while certain foods such as fish fell 6.2 percent.

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