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You are here: Home Finance & Business Financial crisis leaves euro with new popularity Mobile phone showcase reveals upcoming trends

25/02/2009Mobile phone showcase reveals upcoming trends

Expect solar phones, iPhone look-alikes and standardised chargers in the coming year, concludes the Mobile World Congress trade show in Barcelona.

BARCELONA – The mobile phone industry's biggest trade show wrapped up Thursday after four days that delivered exciting news for technophiles, average phone users and even environmentalists.

Mobile World Congress brought its usual flurry of demonstrations and announcements that revealed the trends that will shape the industry in the years ahead.

"The thing that made the biggest noise this year was application stores," Jeremy Green, head mobile analyst at research consultancy Ovum, told AFP. "You weren't there if you didn't have an application store."

This avalanche was triggered by US technology group Apple, which succeeded in being the most talked about company here even though, as usual, it did not attend.

Apple launched its AppStore in 2008, which enables users of the top-selling iPhone to download extra applications that personalise the handset and increase its usefulness.

"Apple wasn't here, but there was a big shadow," said Roberta Cozza, an analyst for research group Gartner. "You heard people talking about the iPhone all the time."

AFP PHOTO/JOSEP LAGO
US actor Kevin Spacey speaks at the Mobile World Congress in Barcelona on February 19, 2009. Spacey has been invited to hand out prizes at the 'Mofilm' event here, which showcases short films made specifically for mobile phones. The world's biggest mobile phone event, it aims to unveil the latest innovations that it hopes will drive demand through the global economic downturn.
 
What many hope is that in a few years time the iPhone comes to be seen as a watershed moment when consumers realised they could use a mobile phone like a portable computer.

This will drive demand for Internet services, which will open up the mobile advertising market, but also applications for services such as maps, news, games or social networking.

With Apple out in front, the industry is playing catch up. Handset manufacturer Nokia, operators T-Mobile, Orange and Telefonica, and software group Microsoft all announced their versions of the AppStore this week.

"While a couple of years ago, the 'wow factor' of a device was the hardware features and the technology ... now it is the applications and the services," added Cozza. "Apple has shown the world what can be done on a smart phone."

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