Many expatriates are choosing to set up businesses in Germany, despite its bureaucracy and flatlining economy. Expatica looks at how expats can start companies here, and the opportunities and pitfalls that await them.

Sick of working for other people? Fancy getting your hands on some of the money in what is still the world's third-largest economy? Ever thought about setting up a business in Germany and being your own boss?

Starting your own firm in Germany can be a satisfying career move as an expat

Plenty of English speakers have taken their chances starting a business in Germany, ranging from relatively small companies such as English-language schools, Irish pubs and English-language bookshops, to bigger investments in the high-tech sector.

Opportunities for the ambitious

With German law making no distinction between Germans and foreigners in the establishment of companies and no restrictions on the repatriation of profits, nothing stands in the way of ambitious expatriate entrepreneurs with a little capital.

The basics of German company law have many similarities to those in English-speaking countries. It distinguishes between limited liability companies (equivalent to a British limited company), joint stock companies (equivalent of a British Public Limited Company), and various forms of partnerships. It is normally advisable to have a lawyer help you decide which is the most suitable for your needs and to go through the necessary official rigmarole.

Jumping the hurdles

Whatever form of company you choose, there are a number of bureaucratic hurdles to be jumped. The first important steps are to hire a notary and to register the business at the local court (Amtsgericht). Shortly after this the chamber of commerce should contact you, having received your details from the commercial register.

The next step is to organise two sets of tax registration, one for commercial tax at the so-called Gewerbesteueramt and one at the local tax office (Finanzamt). After this it is possible to obtain a certificate of registration (Gewerbeanmeldeschein) and to commence business.

Expat entrepreneurs

And how do expatriate founders of companies deal with this system? Paul Gurner runs St. George's Bookshop (Wörther Strasse 27 in Prenzlauer Berg), one of the best places in Berlin for second-hand English-language books. He says that bureaucracy was one of the biggest obstacles they faced when they set up the company around three years ago.

Getting hold of permits to open a business was a problem, as was taking on staff. "Employing non-Germans can be tricky. You have to show that you aren't taking a job away from a German," he says. "You have to inform the job centre about the vacancy and they send people round - even if you have someone lined up."

Be prepared

Gurner, who has started several companies in England, thinks that it is more straightforward to set up one there than in Germany. That did not put him off, though, despite the language barrier when he first started.

And what advice would he give for starting a business in Germany? "Do lots of preparation beforehand. It took us six months," he says, "and use a tax consultant."

Expatriate business start-ups in Germany are of course vulnerable to cash flow problems, with some clients slow to pay up and banks not always keen to extend overdrafts for developing firms. Gurner says it is vital to be patient and not expect to make a lot of money at the start, but as he observes, "that's true everywhere."

Straightforward

America is the biggest source of foreign investment in Germany and many Americans have started businesses here. One example is Patrick Brennan, current President of the American-German Business Club and owner of Globalsource GmbH (http://www.global-source.de), a paper trading company in Munich.

He found the German system for setting up businesses straightforward. "Maybe I am just used to German bureaucracy. I thought it was easy," he says.

He explains that because he was unemployed before he started the company, the German state even provided him with start-up money ("Überbrückungsgeld") to help get the firm on its feet. His advice for anyone setting up a company in Germany is to "find the right financial advisor. Advice needs to be tailored on the person and the company."

Nightmare complications

Another expatriate entrepreneur is Alan Twigg from Sheffield, who came to Germany as a lorry driver 11 years ago. He is now involved in three businesses here, including a translation agency and an online audiobook firm (www.playtime-books.com) from his base in Neuenburg in northern Germany.

He does not find Germany very open towards freelance work and business start-ups. "I think British people are more entrepreneurial," he says, and is glad that he deals only with freelancers and so avoids the "nightmare" complications of German labour law.

Nevertheless Twigg still thinks that Germany is a great place to start a business. "The opportunities in Germany are massive. It is an untapped giant."

Spreading optimism

Optimism seems to be spreading at last. That is the impression that Andreas Meyer-Schwickerath, Director of the British Chamber of Commerce in Germany, has. He says that "Germany currently seems to be a very interesting place to invest in. We see a growing business interest in the country since the last elections."

And with the German stock market on the up, maybe now is the right time to start a business in Germany.

Links

www.bccg.de: British Chamber of Commerce in Germany 
www.agbc.de: American-German Business Club
www.existenzgruender.de/migranten/englisch/:  The German government's business start-up portal (in English)

7 February 2006

Copyright Expatica 2006

Subject: setting up a business in Germany, expat entrepreneurs, starting a company in Germany