Young Britons think Germany is uncool
30 July 2004, BERLIN - Attempts to persuade young Britons that Germany is cool have made little progress, and many still associate the country with Adolf Hitler, beer and football, a survey shows.
30 July 2004
BERLIN - Attempts to persuade young Britons that Germany is cool have made little progress, and many still associate the country with Adolf Hitler, beer and football, a survey shows.
The Goethe Institute, which promotes German culture abroad, launched a campaign last year to promote Germany, using grooving ravers at Berlin's Love Parade and model Claudia Schiffer encouraging Britons to learn the language, it was reported by news agency Reuters.
But a survey of young Germans and Britons by the institute and the British Council, which publicises British culture, showed it will take more than that to shift British prejudices.
Germans saw Britain as modern and multi-cultural but Britons labelled Germany "uncool", said the Goethe Institute's Klaus Krischok, attributing the contrast to cultural differences.
"Germany lacks the culture of celebrities that Britain has. The British are proud of their music and film stars, who promote the national image abroad, but Germany is associated with cars and beer, or at worst its Nazi past," Krischok said on Tuesday.
He blamed the British media for spreading stereotypes of football defeats and World War Two.
Only 22 percent of Britons surveyed spoke any German, but 97 percent of German participants knew English.
Subject: German news