World Cup to boost German advertising industry

1st April 2005, Comments 0 comments

1 April 2005, BERLIN - The 2006 World Cup in Germany will boost revenue of the local advertising industry, but only on a short-term basis, the board chairman of the Scholz & Friends agency, Thomas Heilmann, said.

1 April 2005

BERLIN - The 2006 World Cup in Germany will boost revenue of the local advertising industry, but only on a short-term basis, the board chairman of the Scholz & Friends agency, Thomas Heilmann, said.

"The World Cup is a nice additional business for our industry. But it will not be a cure-all," Heilmann told Deutsche Presse-Agentur, in an interview published on Friday.

"The World Cup is nothing strategic, it is only an opportunity which is over again after a while," he said.

Heilmann said his industry was recovering from two poor years and that he expects a turnover plus of 0.5 to 1 percent for his own company through the World Cup which takes place 9 June-9 July 2006, in 12 German cities.

Scholz & Friends won one of the most prestigious deals around the World Cup, an image campaign of the German government and the domestic industry.

DPA

Subject: German news

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