World Cup public screenings under threat

8th December 2004, Comments 0 comments

8 December 2004 , HAMBURG - Public screening of matches at the 2006 World Cup in Germany is under threat because of strict sponsorship rules of the world governing body FIFA and the major costs involved, the Sueddeutsche Zeitung reported on Wednesday. Citing the umbrella organisation of Germany's city councils, the SZ said that FIFA was ready to finance part of the equipment in the 12 World Cup cities, but that the rest of the costs must come from the local councils. Broadcasts in other cities may not take

8 December 2004

HAMBURG - Public screening of matches at the 2006 World Cup in Germany is under threat because of strict sponsorship rules of the world governing body FIFA and the major costs involved, the Sueddeutsche Zeitung reported on Wednesday.

Citing the umbrella organisation of Germany's city councils, the SZ said that FIFA was ready to finance part of the equipment in the 12 World Cup cities, but that the rest of the costs must come from the local councils.

Broadcasts in other cities may not take place due to broadcast fees demanded by rights holders Infront.

According to the SZ, the FIFA could provide up to EUR 700,000 for each big-screen event, but organisers in Berlin for instance expect the whole show to cost some EUR 2.5 million.

"Our budget doesn't allow us to organise events with big screens as well," said Berlin council sports official Niclas Stucke.

To make things worse, local sponsors are difficult to attract to such events because they are not allowed to advertise at public viewing events.

These rights are with the 15 companies who are official FIFA sponsors for the tournament.

Officials called for more liberal FIFA rules in this respect as politicians and local organising committee head Franz Beckenbauer named public viewing events an important part of the World Cup.

DPA

Subject: German news

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