World Cup image campaign faces problems

9th February 2005, Comments 0 comments

21 February 2005, BERLIN - Germany's image campaign around the 2006 World Cup may run into financial trouble if companies quit the scheme in dissatisfaction about it lacking a concept, it has emerged.The German government, by contrast, sees no danger, with government spokesman Bela Anda shrugging off the issue as just "a few scuffles". According to the German edition of the Financial Times, the problems are due to differences in several areas between the three agencies running the campaign. The campaign is

21 February 2005

BERLIN - Germany's image campaign around the 2006 World Cup may run into financial trouble if companies quit the scheme in dissatisfaction about it lacking a concept, it has emerged.

The German government, by contrast, sees no danger, with government spokesman Bela Anda shrugging off the issue as just "a few scuffles".

According to the German edition of the Financial Times, the problems are due to differences in several areas between the three agencies running the campaign.

The campaign is worth 20 million euros, to be shared by the state and leading German companies.

Carmakers Volkswagen said they would not take part if a satisfactory concept for the campaign was not found by 24 February. VW said that other companies were also unhappy.

A Siemens manager was also quoted as saying his company had not yet decided whether they will contribute to the campaign.

DPA

Subject: German news

 

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