Where the hell are you, Australia asks Germans

23rd February 2006, Comments 0 comments

23 February 2006, SYDNEY - In the same month Prime Minister John Howard urged Australians to mind their manners and two senior politicians were forced to apologise after swearing in public, Canberra has spent up big on an international advertising campaign that asks this of foreign tourists: "Where the bloody hell are you?"

23 February 2006

SYDNEY - In the same month Prime Minister John Howard urged Australians to mind their manners and two senior politicians were forced to apologise after swearing in public, Canberra has spent up big on an international advertising campaign that asks this of foreign tourists: "Where the bloody hell are you?"

The tourism promotion campaign launched Thursday will cost 180 million Australian dollars (131 million US dollars) and play in Germany, Japan, the United States, Britain and India.

Howard was immediately drawn into the furore over the use of not one but two profanities in the six-word tagline that Tourism Minister Fran Bailey insisted was "friendly" rather than offensive.

"I think it's a colloquialism," the prime minister said when asked to comment on the use of "bloody hell". "It's not a word that's seen in quite the same category as other words that nobody ought to use in public, in the media or in an advertisement."

Earlier this month New South Wales premier Morris Iemma issued a public apology after describing a business executive as a "f...wit."

Days later, Queensland premier Peter Beattie denied outright that he had said his deputy's workload was "the shit I don't want." When played the audio tape that captured the profanity, Beattie claimed four-letter-words were an integral part of the national culture and a "great Australian tradition".

DPA

Subject: German news

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