USSR meets YouTube in Russian web nostalgia project

USSR meets YouTube in Russian web nostalgia project

27th January 2010, Comments 0 comments

A new Russian website is seeking to bring Communist nostalgia into the Internet age.

Huge red banners hang over Moscow's Red Square and hundreds of Communist dignitaries are awaiting the annual May Day parade as the announcer's booming voice, filled with pride, breaks the silence.

"Red Square is especially beautiful on this holiday morning!" he says. "On such days every Soviet citizen, whether in Moscow or far from the capital, in any corner of our country, has Red Square in his heart and mind."

This isn't now. This was 1974, but the clip from Soviet television can be found on a new Russian website that seeks to bring Communist nostalgia into the Internet age with content ranging from anti-Western propaganda to comedy shows and Soviet sports victories.

The creators of, whose address resembles the Russian letters for "USSR," believe that millions of Russians will eventually use the site to get their fix of childhood memories.


Longing for Communist times is common in Russia, two decades after the fall of the Berlin Wall.

Fully 58 percent of Russians agree that "it is a great misfortune that the Soviet Union no longer exists," according to a poll published in November by the US-based Pew Research Centre.

Against that background, cable television channels offering old Soviet broadcasts and cafes decorated with kitschy Communist memorabilia do brisk business. Home page

The new website was launched on November 7, the anniversary of the Bolshevik Revolution which is no longer an official holiday in Russia though still typically marked with protests staged by elderly Communists.

November 7 was the "right date" to launch the website, said Andrei Akopian, the head of Uravo, the company behind the site.

Akopian denied his project had any political agenda.

"Our main goal is to bring this content to everyone who wants to see it," said Akopian, whose company launched the site in partnership with Russia's State Television and Radio Fund, which provided the recordings.

"You can't get away from the political context, of course,” Akopian said. “Everyone will see this in their own way."

Strictly capitalist

The purpose of the website is strictly capitalist: Akopian eventually plans to sell advertisements on the website and to link it to online auctions for Communist-themed collectibles.

He also hopes to expand its content from the several dozen clips available currently to thousands more, drawing on the vast archive of the State Television and Radio Fund.

"There is a potential audience of several million people in Russia ... plus several more million in ex-Soviet countries and abroad, in America, Canada, Britain and so on," Akopian said.

The website is following in the footsteps of the Nostalgia and Retro cable television channels, both of which have found an audience by re-broadcasting old Soviet television recordings.

Such channels owe their popularity to nostalgia for peoples' younger days, rather than a desire to restore the Soviet empire, said Arina Borodina, a television critic for the Kommersant daily newspaper.

"I don't see anything bad about this,” said Borodina. “It puts one in a good mood."

However she questioned whether would find a large audience, noting that the majority of Nostalgia and Retro viewers were middle-aged and not likely to subscribe to high-speed Internet services.

"This isn't exactly the Internet generation," Borodina said.

The backward Brits

Some clips on the website provide a glimpse into the Soviet state propaganda machine and its attempts to portray the capitalist West as an immoral and decadent empire in decline.

One video, a 1974 documentary on gambling in Britain, shows men chomping on cigars and wearing bowler hats as the filmmakers expose the evils of casinos, which were illegal in the Soviet Union.

"Gamblers bet twice as much money as England spends on education, four times what it spends on scientific research, 10 times what it spends on building new roads," it says as dogs are shown running around a racetrack.

But other videos, which range in date from the 1950s to the 1980s, are non-political broadcasts of ballets, children's shows and comedy shows featuring widely loved stars.

The most popular clips, according to tests conducted before the launch, were the comedy shows, a 1960 Soviet-Canadian hockey match, and footage of a 1975 meeting of Soviet leader Leonid Brezhnev with cosmonauts, Akopian said.

Alexander Osipovich/AFP/Expatica

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