Trade-in car slogan now sells everything in Slovakia

18th April 2009, Comments 0 comments

From "Have your old wallet scrapped and get a new one with a 40-percent discount," to "Bring us your old trainers and get a 10-euro discount for a new pair," Slovak shopkeepers are tweaking the successful car motto for all kinds of consumer goods.

Bratislava -- Intense demand for a scrap-for-new scheme to boost car sales in Slovakia has sparked copycat slogans to revive washing machines, trainers or wallet sales amid the economic crisis.

From "Have your old wallet scrapped and get a new one with a 40-percent discount," to "Bring us your old trainers and get a 10-euro discount for a new pair," Slovak shopkeepers are tweaking the successful car motto for all kinds of consumer goods.

"Scrap-for-new became a fashionable expression. Consumers are amused by it, it's trendy," Lubomir Drahovsky from the Terno market research agency told AFP.

The Slovak government introduced the scrapping incentive, which mirrors similar subsidies in France and Germany, in a bid to halt a slump in new car sales in a former communist economy driven by production of automobiles and electronics.

Part of larger anti-crisis measures, the programme offers Slovaks who scrap cars older than 10 years up to 2,000 euros (2,600 dollars) to buy a new vehicle.

So far, nearly 45,000 old cars have been scrapped and car sales here rose in March after two months of decline.

There is even a shortage of some models, with people having to sign onto waiting lists at car dealers.

AFP/Expatica

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