domain name on sale

1st July 2010, Comments 0 comments

The world's "most valuable" Internet domain name,, went up for grabs on Thursday having fetched 12 million dollars in 2006, a German firm handling the sale said Thursday.

"It happens very rarely that an Internet address of this calibre goes on sale," Cologne-based Sedo said. "(The) sale of offers the new owner a unique opportunity to became market leader."

Sedo, which said it is the world's biggest trading platform for domain names, is selling on behalf of US firm Escom after creditors filed for insolvency protection, a joint statement said.

Other domain names have also changed hands for huge sums in the past, with selling for three million dollars, for 892,500 euros (1.1 million dollars) and for one million dollars, Sedo said.

"Owners of domains like this have a clear competitive advantage. Visitors land automatically on the websites of the owners just by entering what they are looking for. The listing in search machines is also improved," it added.

© 2010 AFP

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