Music talent fair Popkomm opens in Berlin

19th September 2007, Comments 0 comments

19 September 2007, Berlin (dpa) - The three-day pop-music fair Popkomm, a mixture of talent quest and music-industry confab, opened Wednesday in Berlin with the guest nation exceptionally the same as the host nation.

19 September 2007

Berlin (dpa) - The three-day pop-music fair Popkomm, a mixture of talent quest and music-industry confab, opened Wednesday in Berlin with the guest nation exceptionally the same as the host nation.

Popkomm, being held in Berlin for the fourth time after its earlier debut in Cologne, has gathered a record 880 music businesses and industry federations as official exhibitors.

During the fair, their executives will meet 15,000 buyers, agents and other professionals, all of them hunting opportunities in the fast-moving concert and recordings business.

The glamourous side of the fair will be rock concerts in 30 of the German capital's music venues and clubs.

After past fairs featured French, Spanish and Brazilian pop as "special guests," Germany itself takes a bow this year as the nation in focus. Featured performers include petite Hamburg-based singer Annett Louisan and actress-singer Jasmin Tabatabai and her band.

About one third of the 450 acts and DJs from 35 nations on the official concert programme will be German, all hoping for international exposure.

"Having your own country as the special focus sounds easy," said Popkomm director Katja Bittner, "but in fact it means we have to try harder than ever, because we have to be very good indeed."

Among the keen competition will be nine Australian bands, which have slotted in Berlin gigs in their schedules in the hope of catching the eye, and ears, of top US and European talent scouts.

Despite strong fan interest, revenues in the music industry have suffered worldwide from slumping sales of recordings through traditional shops as the market shifts to digital downloading.

That change is pushing the pop business towards more concerts, which offer a more reliable stream of revenue than recordings.

DPA

Subject: German news

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